Working With Different Entities: Flipping Projects from Plastic to RCP
Presenter: Samuel Gallagher, PE
Organization: Forterra Pipe and Precast
Description: An insight into working with legislator officials and municipality engineers to get projects flipped from specifying plastic pipe to RCP.
In our preparation of a marketing strategy, it is important to consider the different tactics, industry tools, and stakeholder personalities in our efforts to get RCP specified on more projects, and therefore increase market share.
