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Differentiate Yourself Through Personal Branding
February 2, 2022 @ 9:30 am - 10:50 am UTC+0
Location: Frisco 3, 4, & 5
Speaker: Michael Kremer – American Concrete Pipe Association
Presentation Description
All too often we focus so much on the product or service that we are representing and forget to focus on ourselves. We know our product is the right one for the situation and pour countless hours scouring for advantages, creating presentations, and trying find ways to provide our customers the best solution. But is your product the only thing you’re selling? Beyond the brand of your product, what does your personal brand say about you?
Products aren’t the only thing that need to be differentiated in the market: so do sales and marketing experts.
When you are trying to sell a product or influence a stakeholder, you aren’t just selling them a product, you’re selling them a package that you are a part of. How do you differentiate yourself to add value to that package? Is it through the information you provide? How you provide it? Do you focus on relationship building or problem solving?
Differentiating yourself through your personal brand can be as integral to the success of the project as the product itself.
Attendees of this presentation will walk away with the following:
- Understanding of the importance of differentiating yourself through your personal brand
- Way of determining how to find and define their personal brand
- Tool and techniques to refine and leverage their brand
Speaker Bio
Michael Kremer is the Vice President of Marketing at the ACPA and has spent almost 20 years in marketing. Throughout his almost 20 year career, Michael has worked for a variety of different organizations including Caterpillar, Intertek, AgriSyng (an ag-tech start-up), and even ran his own business, Eighty35 Marketing. In addition to his current role at the ACPA, Michael teaches an intro to marketing class as his local community college. Throughout his marketing career Michael has found success by differentiating both himself and the product/brand that he is representing.
