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Engage Your Specifiers
February 7, 2023 @ 2:30 pm - 3:25 pm CST
Location: Grand Ballroom A
Speaker: Al Hogan, P.E. – American Concrete Pipe Association
Presentation Description:
This presentation is a review and open discussion on how our industry marketing, promotions, and sales professionals can build appropriate relationships with specifiers and owners that use our products. The facilitator and the students will share experiences, techniques, and activities commonly used to build professional friendships with our customers. In our discussion we will tackle the importance of service, kindness, support, friendship, honesty, trust, and humility in our professional relationships.
Speaker Bio:
Currently based in Culleoka, Tennessee, he has been working for the ACPA since October of 2007. As the Southeast Region Engineer, he promotes the selection and use of rigid concrete pipes through meetings, training, and other activities. He assists the member companies, develops and delivers technical training, and provides technical assistance to internal and external customers.
